I hold a major in UX Strategy and Design Management, with strong foundations in user research and emotional intelligence, enabling me to design thriving digital experiences that meet both business results and user needs.

Over the past 7 years, I’ve led design strategy, user research, and UX/UI design across fintechs, startups, and Colombia’s largest bank, driving initiatives that increased the funnel conversion rate by 6% and achieved the NPS Score over 83% through strategic design processes, agile methodologies and collaborative work with cross-functional teams.